Kaiser AC – Take Advantage of SEO to Boost Your Exposure
It doesn’t matter where you are, rest assure that there will always be customers that you can attract. But keep this in mind, these people won’t do business with you regardless of how many they are if they are not aware of your business. So if you are running a Kaiser AC or any other HVAC business, integrating SEO will be crucial to it.
If you want to ensure that your business is making the most of every opportunity available, then you should learn the importance of search engine optimization. This is mainly because of the reason that local SEO is all about ranking your page on the top of search results in your local area. Nearly half of Google searches are focused on products and services whether you believe it or not.
So to make sure that your business would show up in the local search results, then it is wise to learn the following points to enhance local visibility and at the same time of course, drive more business to your shop.
Number 1. Enlist on GMB or Google My Business – this is where everything starts. People who search locally are mostly for an address and location. With this free tool, it allows you to list your name, address as well as location and other pertinent info of your business like the hours and directions. This info you fill up directly goes to Google Maps and Google Search.
Google is going to verify you by sending you a call or letter and after you are approved, your Kaiser AC will be able to get the basic data on how potential customers can find you and to where they come from.
Number 2. Use Google Posts in conjunction with GMB – as a matter of fact, Kaiser AC are regularly using their GMB account in order to announce upcoming events, post about new deals or even updating local offers.
Number 3. Keep your name, address and place updated – keeping up with GMB listing is not enough. The reason for this is that, you must be certain that both your contact info and location is updated and at the same time, other online platforms you are using from directory listings, review websites, social media pages etc. You may want to consider looking at Kaiser AC website as reference.
Number 5. Optimize tags, URL and content – also don’t forget about your meta description to be included in the city or region you are targeting plus the keyword. It allows Google to easily locate your page and show it in the most relevant area. Kaiser AC does a great job in relation to this.